Styles of a music ideo

For different artists they have different videos to match their style of song and the way they look, for example Meghan Trainor is a new mainstream artist and wrote and sung the hit song 'All About That Bass' as she is quite a young fashionable artist she uses pastel colours in her video, pastel colours really fit the song and were in fashion when the song first came out, the dancers in the video are all wearing pastel colours along side her, and thats what really makes the song have such a big impact onthe audience.

Another example of this is Jessie J when she released her first single 'Do It Like A Dude' in 2011 she was trying to give off the image that the video was quite masculine, to do this she wore heavy black lipstick and had a very bold look.

In contrast to this she then released her second single 'Price Tag' shortly after in 2011, this is a different music video the song is a lot less heavy in terms of the message she is trying to give across than  'do it like a dude' therefore she lightened up the video also using pastel colours, pastel colours wasn't as fashionable at the time but this gives of the image she wanted people to see her as and that  was being different to all the other artists.