Creating a brand.

•Purposes or Pop Videos

•Advertisement

•Illustrates the song

•Appeals to a visual audience

•Expresses an individual’s emotions

•Tells a story

•Markets an image

•Creates a brand

Often artists/groups are sold as a brand and the music video acts as a product of the brand, in the hope that the audience will be inspired to “buy into the brand” 

The spice girls are an example of this, they are sold individually but as a group at the same time, there is sporty spice, scary spice, posh spice, baby spice and ginger spice. 


 Marketing An Image

Lady Gaga and Adele are two completely contrasting artists here are two of their music videos i will be comparing.

These videos are the complete opposite to each other, if you look at Lady Gaga's costume, it is very dramatic compared to Adele's black outfit, also in the video Lady Gaga is very out there with bright lights, extreme scenery and dancing where as Adele's video is completely grey and depressing complying with the song.

Often artists/groups are sold as a brand and the music video acts as a product of the brand, in the hope that the audience will be inspired to “buy into the brand”.For some artists the ‘image’ is of greater importance than the quality of the product.   The Spice Girls are a good example of this.Other times it is the song and the meaning of the song that is sold, and the artists ‘image’ has little to do with the sale of the song. The Spice Girls are a huge example of this their was one spice girl to fit the majority of young girls and this made them more relatable, for example sporty girls would go for Sporty Spice. Spice Girls also made women look strong for example in their music video  called "Wannabe"

In this video you can see all their different personalities and this shows you just how relatable they are and how young girls would like them.