Elton John Project

When we was construction our video we used a dolly and filmed various different shot types in a whole takes so it made it easier when we came to editing. whilst we was filming we also played the song so when we put the music on top it looked like they were singing it. When we edited we used layers, the layers allowed us to edit faster and made it look better. As you can see when watching this, some of the lip synching was out of time but it was hard to edit this to fits the music properly because we had two different versions of the song. when constructing this i learnt that the whole takes need to be perfect each time and we need to use the same music.

Laura Mulvey

Laura Mulvey is a british feminist film theorist. She is a professor of film and media studies at Birkbeck university.In 1975 Mulvey published an essay in the influential journal screen entitled visual pleasure and narrative cinema.

Mulvey's theory is a logical argument from two assertions:
 1.cinema reflects society
 2.society is patriarchal

Patriarchal means that a society is male dominated. In her essay Mulvey argues that we do live in a patriachal society and therefore cinema television and other media cultures reflect a patriarchal society.

'The Male Gaze'
'The gaze of the cinema is the male gaze' this is the statement mulvey used to support her argument.

The male gaze is active and the female gaze is passive within the narrative male characteristics direct their gaze towards female characters.

'The Triple Gaze' the spectator is made to identify with the male gaze because the camera films from the optical as well as libidinal point of view of the male characters.

This is how triple gaze works...

Other ways women are seen through the 'male gaze' is through music videos for example Rihanna's music video for 'shut up and drive'

Suture is classic hollywood narrative and editing or positions the audience in a certain way making only one preferred reading possible, however unconscious the audience are is of that position.

In classical hollywood cinema the male protagonist has agency he is active and powerful, he us the agent around whom the drama unfolds. The female character is passive and powerless, she is the object of desire for protagonists and audience.

Mulvey argues that women have two roles in a film one being an object of erotic desire for the characters and the second being the object of erotic desire for the audience.

This is shown through many films for example Transformers, with Megan Fox

Andrew Goodwin-Dancing in the distraction factory (1992)

Andrew Goodwin identifed key features of pop videos there are 5 points to his theory which are as follows.

The first point is that music videos demonstrate genre characteristics (e.g stage performance  in mental video, dance routin for boy/girl band.

This music video is from a boy bad called 'N sync performing their song called girlfriend and some parts of the song has dance routines.

Secondly there is a relationship between lyrics and visuals (either illistrative, amplifying or conradicting. For example Adele and her song someone like you, this video is illistrative to the lyrics because they both represent the same type of mood.

Also, the demands of the record label will include the need for lots of close-ups of the artists and the artists may develop motifs which recur across their work (a visual style) An example of this is Meghan Trainor, she has the same style throughout her songs and music videos, she has a certain look about her that people will remember.



Similarly to this Ed Sheeran has a certain scruffy look about him which is his signature look, Ed won worse dressed male in 2012 which gave him the really down to earth feeling from him to his fans.
In Sheerans newest video 'Thinking Out Loud' he continues with the scruffy hair but changes to a suit to help the video get the right set.