In the 1940's Bing Crosby was the biggest star in the world, fans would have seen him in films for example 'White Christmas' and also on tv specials.
Bing Crosby was then replaced by heart throb Frank Sinatra in the 50's, Sinatra was in films such as the 'Machurian Candidate' and the 'Old Man River'
After Sinatra Elvis Presley was the birth of rock and roll he was in films, he done concerts in America and was a singer all the girls screamed for.
Elvis' music was also featured in films to promote him and allow his fans to see him.
The Beatles
In the 1960's The Beatles were the most popular pop music act in the world
Friday, 26 September 2014
Friday, 19 September 2014
Purpose of a music promo video
The main purpose of a music promo video is to promote and publicise they video to increase the sales and as a result of this the aim becomes to make as much money as possible.
the music video exists as only one strand of a multimedia campagin, and is just one way in which a song is promoted.The music industry as a whole has a relationship with a number of different types of media, radio, tv, print media, film, new media and the internet.
There is often a clear sense of synergy across a number of platforms e.g film. This is when producers use a music to promote a film and therefore they make money from the film sales and music sales.
An example of this is four weddings and a funeral. The film first came out in the uk but it didn't take off, the producers then realeased it in Ameirca where the film got more publicity, the producers then decided to bring it back to the uk with a song by wet wet wet called love is all around this song and the film then hit big in the uk according to the worldwide box office it made $245.7million.
Also the new disney film frozen was released on the 19th of novemeber 2013, the hit song "let it go" was sung by the disney singer Demi Lavato, this song was used to promote the film and the singer producers combined them together using synergy. Parts of the film are shown in the music video and thats how the two are linked together.
The film itself had made $1.18 billion worldwide, the sound track sold 2.5 million copies in the usa alone, and ranked number 1 on billboard's album chart 12 times according to the New York times.
the music video exists as only one strand of a multimedia campagin, and is just one way in which a song is promoted.The music industry as a whole has a relationship with a number of different types of media, radio, tv, print media, film, new media and the internet.
There is often a clear sense of synergy across a number of platforms e.g film. This is when producers use a music to promote a film and therefore they make money from the film sales and music sales.
An example of this is four weddings and a funeral. The film first came out in the uk but it didn't take off, the producers then realeased it in Ameirca where the film got more publicity, the producers then decided to bring it back to the uk with a song by wet wet wet called love is all around this song and the film then hit big in the uk according to the worldwide box office it made $245.7million.
Also the new disney film frozen was released on the 19th of novemeber 2013, the hit song "let it go" was sung by the disney singer Demi Lavato, this song was used to promote the film and the singer producers combined them together using synergy. Parts of the film are shown in the music video and thats how the two are linked together.
The film itself had made $1.18 billion worldwide, the sound track sold 2.5 million copies in the usa alone, and ranked number 1 on billboard's album chart 12 times according to the New York times.
Tuesday, 16 September 2014
Foo Fighters animatic
To make our animatic we had to watch the first 40 seconds of the clip by starting and pausing it when the shot had changed, when the shot changed we drew the picture that was on the screen from the video at the time, we added the seconds to refer back to them when editing. We took pictures of the drawings and uploaded them onto the computer. using adobe premier pro cs6 we put the pictures into a sequence lining them up with the seconds we then added the music and the music video, and made it into a animatic.
By doing this i learnt how to make an animatic for a music video properly, i also learnt that when it comes to making my music video the shot are going to be very fast paced and we need to have a variety of different shot types.
Editing a music video is a lot different to editing a thriller, although a thriller has to have fast paced action, we had longer shots so it was easier for us to film and edit, however with a music video we have to film the same thing so many times in different shot types so that when we edit we can incorporate all different shot types and make it so it fits the type of music we use.
Friday, 12 September 2014
Types Of Brands
Artists can be divided into clear categories one being organic and one being synthetic.
The term organic is used to describe bands where the mucic comes first, they make the kind of music they want to make and then the record labels (if signed) try and sell this music to the correct segement and example of organic music is the beatles.The Beatles were an English rock band that formed in Liverpool, in 1960. With John Lennon, Paul McCartney, George Harrison and Ringo Starr, they became widely regarded as the greatest and most influential act of the rock era.
The beatles grew together as a band, they wasn't doing it for the lifestyle they would lead but their passion for the music they was making.The band met when John Lennon formed the group The Quarrymen in March 1957 with some school friends then later Paul McCartney joined as a guitarist in July. Paul invited George Harrison who later joined them and the name changed to The Beatles as a suggestion from Lennon's schoolmate Stuart Sutcliffe.
After the X factor One Direction was signed to Syco and then Columbia records. The boyband have won four Brit Awards and four MTV video music awards one direction were known as the wealthiest artists under the age of 30 million.
One direction have just released their new album and singles. 'Steal My Girl' was real eased in 2014 along with their album 'Four' and already has over 56 million views.
The term organic is used to describe bands where the mucic comes first, they make the kind of music they want to make and then the record labels (if signed) try and sell this music to the correct segement and example of organic music is the beatles.The Beatles were an English rock band that formed in Liverpool, in 1960. With John Lennon, Paul McCartney, George Harrison and Ringo Starr, they became widely regarded as the greatest and most influential act of the rock era.
The beatles grew together as a band, they wasn't doing it for the lifestyle they would lead but their passion for the music they was making.The band met when John Lennon formed the group The Quarrymen in March 1957 with some school friends then later Paul McCartney joined as a guitarist in July. Paul invited George Harrison who later joined them and the name changed to The Beatles as a suggestion from Lennon's schoolmate Stuart Sutcliffe.
Organic music often appeals to a niche, but can appeal to a mass audience too Radio Head are a good example because the music comes first.
Synthetic music is another type it refers to the 'X Factor' methodology and it is the record labels that sit in the driving seat.
A gap in the market is identified, and then it is exploited by the development of music, and often the artist, to suit this gap, money is the ultimate goal in this operation. Acts such as 'One Direction 'are a good example of manufactured artists.
One Direction auditioned as solo artists on the X Factor and when going into bootcamp the judges suggested that they are put into a group to get them further in the competition. They then got to the finals and lost to Rebecca Ferguson and Matt Cardle.
After the X factor One Direction was signed to Syco and then Columbia records. The boyband have won four Brit Awards and four MTV video music awards one direction were known as the wealthiest artists under the age of 30 million.
Their new perfume was released in 2014 and this is how they create a brand.
Friday, 5 September 2014
Major Record Labels
There are four major labels dominating the music industry, there are,
most 'majors' own or liscence a series of smaller subsidary companies in order to reach different kinds of audiences in different kinds of genre. These are reffered to as the 'major-independents' which are as follows,
Sony Music reords was founded in 1929 in the New York State of America.
sony music also own major independents, some of them being EPIC records and coloumnia records.
EPIC records have recently signed Americas Meghan Trainor who had a hit single called 'All About That Bass'
Her hit single has got over 133 million views on you tube and she now has 90,000 twitter follows and is rising.
GUT records is an example of a small independent record lable it was based in Maida Vale in London and was formed in 1991 by Guy Holmes.Guy Holmes was head of promotions as Island Records and then created his own record label. The first song released was from Right Said Fred called 'Im Too Sexy' the song was a worldwide hit and reached number one in twenty eight countries. One of them being the US where the song stayed at number one for three weeks. The single sold seven million copies and their debute album called 'UP' went worldwide reaching number one in the UK and went straight to the top five in over twenty countries and sold another 4 million copies worldwide.The song then became famous for an advert advitising washing powder called daz.
The company also signed a worldwide artist Jessica Cornish know as stage name 'Jessie J' however the company went bust and sold its assets to 'Phoenix Music Iternational'in august 2008.
Universal
Sony Music
Warner Brothers
EMI
Sony
Michael jackson singed to Sony in 1948 until he died in 2009 he had so many hit songs and became the king of pop.
- universal
- sony music
- warner brothers
- EMI
most 'majors' own or liscence a series of smaller subsidary companies in order to reach different kinds of audiences in different kinds of genre. These are reffered to as the 'major-independents' which are as follows,
- Coloumbia
- Island
- Syco
- RCA
- Virgin
Sony Music reords was founded in 1929 in the New York State of America.
sony music also own major independents, some of them being EPIC records and coloumnia records.
EPIC records have recently signed Americas Meghan Trainor who had a hit single called 'All About That Bass'
Her hit single has got over 133 million views on you tube and she now has 90,000 twitter follows and is rising.
GUT records is an example of a small independent record lable it was based in Maida Vale in London and was formed in 1991 by Guy Holmes.Guy Holmes was head of promotions as Island Records and then created his own record label. The first song released was from Right Said Fred called 'Im Too Sexy' the song was a worldwide hit and reached number one in twenty eight countries. One of them being the US where the song stayed at number one for three weeks. The single sold seven million copies and their debute album called 'UP' went worldwide reaching number one in the UK and went straight to the top five in over twenty countries and sold another 4 million copies worldwide.The song then became famous for an advert advitising washing powder called daz.
The company also signed a worldwide artist Jessica Cornish know as stage name 'Jessie J' however the company went bust and sold its assets to 'Phoenix Music Iternational'in august 2008.
Universal
Warner Brothers
EMI
Sony
Michael jackson singed to Sony in 1948 until he died in 2009 he had so many hit songs and became the king of pop.
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