Andrew Goodwin Part 2

There are three ways music videos work to promote a song, these are amplify, illustrate and disjuncture.
Illustrate- music videos can use a set of images illustrate the meaning of the lyrics and genre this is the most common.
Amplify- this is similar to repeatability meanings and effects are manipulated and constantly shown through the video and drummed into our vision.
Disjuncture- this is where the meaning of the song is completely ignored.
Songs only tend to give us the a gist of the meaning of the song, then as the audience analysing it we make up our own mind
We only tend to get a gist of the meaning of the song and then tend to make up our own idea of what is being told, Goodwin explains that music videos should ignore common  narrative. It is important in their role of advertising. Music videos should have coherent repeatability. Narrative and performance work hand in hand. It makes it easier for the audience to watch over and over without losing interest. The artist acting as both narrator  & participant helps to increase the authenticity however the lip synch and other mimed actions remains the heart of music videos. The audience need to believe this is real.




This video is memorable because it's very strange, the dance moves are weird and the video and the colour images at the back were mesmerising a specially in the way the shots move.

I think this video is memorable for its unique key features like his hair styles and the colours that are used.






This video is memorable also for its uniqueness, her costume and setting is different from a lot of other videos.


This is how the Process works:

1. A commissioner from a record label sends a track to 5-10 directors.
2. The directors then each submit a treatment.
3. This stage is unpaid 
4. The director who has submitted the best treatment is then commissioned to make the video 
5. Only then is the director paid. 

Queen's Bohemian Rhapsody was released in 1975, it was directed by Bruce Gower, the reason this music video us regarded as important is that it was the first music video to have an impact on sales, after the video release the song went to number 1, and to be regarded as the work of art in its own right.