Audience research

Audience Research is used to get the audiences opinion and view on the thing that your doing, in this case we want the audiences opinion on our music video and last year we wanted it on our thriller.

There are many ways you can do this for example 

1.  Survey monkey 
2. vox pop 
3. focus group 
4. questionnaire         
5. interviews                                                                         

Music videos never used to matter as much to artists it was about the music and the video would be a bonus, this was because the music would attract the audience for the artist, however now days newer artists concentrate more on the video to attract different types of audiences and more audience the music video is used to promote the song. 

In a music video there are different characteristics of what makes the artist memorable an example of this is 'Do It Like A Dude' by Jessie J in the music video she has very bold black lipstick and has different types if makeup around her eyes. 

Jessie J also used to be know for the block heels she wore in music videos and wore them to events, photo-shoots and even wore them in her book cover. That wasn't the only thing she had a shoulder length black bob hair cut that she was recognised for until she cut it off for comic relief and gave the sponsor money to charity. Even with no hair on her head she still tried to style the hair style by giving it different look such as a finger wave and dying it different colours. this is significant about her music videos because she brought out her album called 'Alive' the album cover is with her head bald and in the music videos she has no hair.

This is from her music video called "Its My Party" The finger wave was developed in the 1920s and she's bringing it back to the 21st century.

Personally i do watch music videos if its for an artist i like for example Ed Sheeran, but i don't watch them often because i prefer to listen to the music on my phone which means you can't watch the videos if the app or iTunes doesn't have them, i think the thing that makes music videos good it the mise-en-scene,  for example the fashion and the setting it is in, this is good because this give people fashion ideas, it inspires stylists, fashion designers or interior designers. An example of a good music video is Meghan Trainor all about that bass she's bringing back pastel colours wearing an Aline dress, the video is very fantasy but reality at the same time for example the scene at the tea party like Alice in Wonderland. Also the lyrics are very meaningful to bigger girls and in this day and age obesity is a huge problem and it makes people feel good about themselves. 

When were doing our audience research we can asked questions like

• what type of genre do you like
• what makes an artist memorable 
• do you watch music videos 
• why do you watch music videos 
• how often do you watch music videos 
• what makes a music video good 
• name a good music video 
• and why is it a good music video