Andrew Goodwin identifed key features of pop videos there are 5 points to his theory which are as follows.
The first point is that music videos demonstrate genre characteristics (e.g stage performance in mental video, dance routin for boy/girl band.
This music video is from a boy bad called 'N sync performing their song called girlfriend and some parts of the song has dance routines.
Secondly there is a relationship between lyrics and visuals (either illistrative, amplifying or conradicting. For example Adele and her song someone like you, this video is illistrative to the lyrics because they both represent the same type of mood.
Also, the demands of the record label will include the need for lots of close-ups of the artists and the artists may develop motifs which recur across their work (a visual style) An example of this is Meghan Trainor, she has the same style throughout her songs and music videos, she has a certain look about her that people will remember.
Similarly to this Ed Sheeran has a certain scruffy look about him which is his signature look, Ed won worse dressed male in 2012 which gave him the really down to earth feeling from him to his fans.
In Sheerans newest video 'Thinking Out Loud' he continues with the scruffy hair but changes to a suit to help the video get the right set.
Blog 5 is very important. You need to show The Examiner you are aware of all Goodwin's conclusions. For each point you need to provide an example and explain exactly how this example proves the point. Lots more anlysis needed. Please see me if you are not sure what to do.
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