Purpose of a music promo video

The main purpose of a music promo video is to promote and publicise they video to increase the sales and as a result of this the aim becomes to make as much money as possible.

the music video exists as only one strand of a multimedia campagin, and is just one way in which a song is promoted.The music industry as a whole has a relationship with a number of different types of media, radio, tv, print media, film, new media and the internet.

There is often a clear sense of synergy across a number of platforms e.g film. This is when producers use a music to promote a film and therefore they make money from the film sales and music sales.
An example of this is four weddings and a funeral. The film first came out in the uk but it didn't take off, the producers then realeased it in Ameirca where the film got more publicity, the producers then decided to bring it back to the uk with a song by wet wet wet called love is all around this song and the film then hit big in the uk according to the worldwide box office it made $245.7million.



Also the new disney film frozen was released on the 19th of novemeber 2013, the hit song "let it go" was sung by the disney singer Demi Lavato, this song was used to promote the film and the singer producers combined them together using synergy. Parts of the film are shown in the music video and thats how the two are linked together.

The film itself had made $1.18 billion worldwide, the sound track sold 2.5 million copies in the usa alone, and ranked number 1 on billboard's album chart 12 times according to the New York times.